Did you know that Indie booksellers have made most of the national bestselling authors that we know today? And here’s a perfect example from B.J. Hegedus from Vroman’s Bookstore.

Did you know that Indie booksellers have made most of the national bestselling authors that we know today? And here’s a perfect example from B.J. Hegedus from Vroman’s Bookstore.

Vroman's "AN INDIE BOOKSTORE MOMENT" by B.J. Hegedus I was working on a display table in our Home Emporium section, stacks of new cookbooks, waiting for their place alongside gift merchandise. Figuring it all out is akin to real life Tetrus. While stringing twinkle...

Day 11: How Vroman’s Bookstore CEO Allison Hill cultivates a thriving book community in Pasadena

Day 11: How Vroman’s Bookstore CEO Allison Hill cultivates a thriving book community in Pasadena

As I walked past “shelf talkers,” which are book recommendation cards handwritten by employees, and “Edgar Allan Poe-ka dot” socks, I re-immersed myself in this familiar, homey culture. The store, decorated in warm browns and deep reds, seemed to draw everyone from senior citizens to parents with their kids in tow to dating teens.

Despite the rise of e-commerce, Allison Hill, president and chief executive officer of Vroman’s, doesn’t think that the store’s role in the community has changed over its 122 years of existence. Wearing a brown bob and an azure blouse that matched her eyes, she animatedly told me about the history of Vroman’s.

Read interview with Vintner Seth Cripe at LOLA Wines

LOLA assorted wines

A partial listing of local bookstores with cool people who can help you find your next read. Let’s support our local booksellers…

 

Book Alley
1252 E. Colorado Blvd.
Pasadena, CA 91106

Book Soup
8818 Sunset Blvd.
West Hollywood, CA 90069

Books & Cookies
2309 Main Street
Santa Monica, CA 90405

Caravan Bookstore
5550 So. Grand Ave.
Los Angeles, CA 90071

ESO Won Bookstore
4327 Degnan Blvd.
Los Angeles, CA 90008

Hennessey & Ingalls
214 Wilshire Blvd.
Santa Monica, CA 90214

Larry Edmonds Bookshop
6644 Hollywood Blvd.
Los Angeles, CA 90028

The Last Bookstore
453 So. Spring Street
Los Angeles

Pages: A Bookstore
904 Manhattan Ave.
Manhattan Beach, CA 90266

Pulp Fiction
4328 Sepulveda Blvd.
Culver City, CA 90230

Skylight Bookstore
1818 No. Vermont Ave.
Los Angeles, CA 90027

Small World Books
1407 Ocean Front Walk
Venice, CA 90291

Traveler’s Bookcase
8372 West 3rd Street
Los Angeles, CA 90048

Vroman’s Bookstore
695 E. Colorado Blvd
Pasadena, CA 91101

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